Power law of engagement: Transferring disengaged householders into retrofitting energy savers

How can we take householders from being disengaged passive energy consumers towards being highly motivated retrofitting energy saving masters? In this paper the ”Power law of engagement model for energy saving” is introduced, which breaks down the process of engaging householders into 8 defined stages. The model is based on the householder’s level of engagement and commitment, but applies Fogg’s behaviour model at key stages to help evaluate the decision process of the householder. The focus of the model is both to build up the levels of commitment and engagement of the individual, and to allow them to provide feedback into the community to build a more widely spread culture of retrofitting. The paper then describes a set of tools which can be used to take the householder on an energy-saving journey and help them progress through the 8 stages. Throughout these descriptions key examples of where ICT can help are highlighted.